Tourism occurs when you leave your normal surroundings where you live and work to go to another environment to engage in activities there, regardless of how close or how far it is. You are a visitor, and what you do while visiting is tourism.
Introduction The role of marketing is to facilitate a common platform for participation of both the buyers and sellers. The alignment of marketing strategies with the functional strategy of the organisation is very important in order to get the maximum benefit out of the marketing and its related activities.
Just like any other major sector, the travel and tourism sector also values the role of marketing in the organisational context. The various elements of marketing environment have direct impact on the business operation, and the business has the responsibility to fulfil the expectations of the customers through various strategic and tactical marketing decisions.
This study will use the example of Thomson Holidays to examine various concepts of marketing. By using the examples of London Gatwick Airport and the Sheraton Hotel, different aspects of service industry marketing are also explained. Understand the concepts and principles of marketing in the travel and tourism sector P1.
The debt crisis was followed by the latest Euro debt crisis, and at the same the developing nations experienced good time in terms of economic growth.
The growth in the developing countries economy has given more number of consumers who spend freely towards lifestyle and travel related expenses. The consumer expenditure growth is the result of increasing disposable income in the developing economies. At the same time, the travel and tourism sector has also experienced development and the industry became more competitive.
The growth has attracted a number of smaller players in the market, and the numbers of customers have also increased because of the overall effort from all the players present in the travel and tourism space.
The products and services offered have now become more homogeneous and standardised, which were diverse in nature earlier to the economic growth.
However the expenditure style of the customers in the developed world has gone down noticeably. Larger companies such as Thomson Holidays are coming up with improved marketing strategy so that they can entice a larger set of spenders. The bigger players in the travel and tourism sector are now moving more in the direction of a market oriented trade approaches.
The role of marketing division has become superior with the need of customers becoming first priority followed by the need of market dynamism Lumsdon, The marketing strategies in the travel and tourism space are in the process of aligning and reshaping their business strategies with the long term marketing objectives.
Services offered in the form of vacation and tourism services can only be experienced by the customer at the first hand. This gives rise to the requirement of tighter regulation over value delivery to the consumers so that the customer satisfaction can become the ultimate goal of the business.
The customers have got more choices in the travel operation space than ever. The increasing competition has forced the current and new players to come up with new and innovative ideas of tapping and retaining customers Coltman, It not only includes the business related elements but also the external elements, which are indirectly or directly affecting the activities of market and business.
Thomson Holidays is a London-based travel and tourism service provider which operates as a subsidiary of TUI Travel plc. The company has spread its existence in the form of the services it offers almost at every important destination across the globe.
Frequent and drastic changes happening in every corner of tourist destinations make the company to realise its approach. The company also monitors the fluctuations in various fronts of the market. The problems related to customer trends and social factors face problems for the company which operates in the tourism space.
The personal decisions about spending on vacations come from various related social factors such as family issues, importance of going on holidays and the economic condition of the country. In order to have a cordial existence, the relationship between business and society is important, and they are dependent upon each other.
The strategic and marketing machinery of Thomson Holidays work towards monitoring the following three types of marketing environment: Any changes in the economic development, political scenario, and social scenarios trigger the need for business approach.
The company should examine the viability of doing business in the countries which pose great change in the macro environment factors in the future. It comprises business related internal factors.
Any decisions taken by the higher management can have a long ranging impact business approaches. The factors matter a lot because these change the market outlook of the company.Travel and tourism email marketing is a cost-effective way to grab travelers' attention.
Increase revenue, convincing them to click “book” in this guide. Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C.
It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy/5(2).
The marketing strategies in the travel and tourism space are in the process of aligning and reshaping their business strategies with the long term marketing objectives. Services offered in the form of vacation and tourism services can only be experienced by the customer at the first hand.
Check our latest news and resources about Tourism and Travel Marketing and start growing your Tour or Activity Business! Jun 30, · Tourism marketing means marketing to tourists, and involves using different marketing principles and techniques than marketing to a general customer base.
Marketing is a subject of vital concern in travel and tourism because it is the principal management influence that can be brought to bear on the size and behaviour of this major global market.