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From Oprah touting how Weight Watchers has worked for herto American Express endorsing SalesForcecase studies are prevalent across industries and marketing forms. According to Social Fresh, customer testimonials have the highest effectiveness rating for content marketing at Mktg case percent.
Use this guide to understand how to use case studies for your organization. It offers instructions on how to secure a first-rate case study, and a template for getting started on a case study today.
They validate the statements your company makes about your product, and allow potential buyers to see your product in action. This blog post will help you secure and create a case study that sets your company apart from its competitors. Steps for Getting a Marketing Case Study The first and often hardest part of creating a marketing case study Mktg case getting a customer to agree to one.
No doubt many customers are pleased with your product. Many larger companies also have formalized rules around providing testimonials. This can extend the process of getting a case study, as they have to go through legal, senior management, and more, just to get approval.
Increase your case study prospects. Create a formalized process that ensures you get the case studies you need on a regular basis. Meet with customer success, sales, and marketing to get them on board with creating regular case studies.
Include a case study request email template to save customer success time. Consider these sample templates: Case Study Request Templates Boast Including It in the Contract Some companies choose to include a customer testimonial or case study commitment in part of their purchase agreement.
You want to publish only truly impressive, stand-out marketing case studies. Gather Information for Your Marketing Case Study After a customer agrees to do a case study, take the following steps to ensure the process goes smoothly.
Confirm the date and time for your first phone call or in-person meeting. Address the time commitment of the case study, and include the questions you plan on asking. Here are some sample questions you could ask: How did you find out about our company?
What made you start looking for our solution? Which other products did you look at before deciding on ours? Why did you choose our solution above others? How has using our solution been so far?
How has our product benefitted you and your team? What results have you seen with our solution so far?
What do you hope to do with our product moving forward? Interview Next, conduct the interview. If not, ask your customer to send some over. The more visual your marketing case study is, the better. According to Animoto, four times as many consumers would prefer to watch a video about a product than to read about it.
Transcribe Transcribe and fact check the interview. Gather Data Find out information about the company and their results with your product outside of the interview. Ask if you can see their results or look into their reporting for numerical information to back up the information in the interview.
Find a Story, Start Writing Once you have all the data you need, start pulling together your copy, video, and images into a shareable document.
Include a description of the company and some of their results. Include more numerical improvements, or an overview of what happened. It should be two or three sentences and highlight parts of the company most important to your audience. However, if there is something else that might be beneficial to include in this particular use-case—add it.
If you have more than one product description in your boilerplate description, focus on the product the marketing case study focuses on.Meet Betsy, champion softball player, MVP mom, and WOW MKTG’s Client Service Director.
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Professor Nocivelli MKTG January 31, Case Study: McDonald’s “Senior’s” Restaurant Background: In a city with many elderly there is a McDonalds, managed by Quinn McMahon. As of recently significantly more “seniors” have been coming to her business.
With the elderly being very casual but clean they tend to stay multiple hours to meet with friends%(2). Official Google Drive Help Center where you can find tips and tutorials on using Google Drive and other answers to frequently asked questions.