The babies had an extremely rough morning, therefore, I fed and laid them down for their morning naps. While they are sleeping, I have the opportunity to write! I have been anticipating this particular blog. Many of you have requested to hear our love story.
The review done here is personal and it is not purely technical. It is a kind of mix of technology and management. The research was carried out in two stages.
The first one is secondary research, followed by the in-depth interview with the Moto G users. Motorola is an American telecommunication device manufacturer based at Chicago.
During toworldwide Motorola was one of the leading mobile phone manufacturer. But due to lack of product innovation, continuous improvement, Motorola lost its significant market share. Apart from Moto Razr, Motorola failed to cater the changing need of the customers.
But in the latethe introduction of moto G, moto E and moto X the android versions resulted some eye-catching results for Motorola. Moto Razr was the biggest success for Motorola.
Around million units of moto Razr was sold during to The global mobile phone market is one of the most competitive and highly volatile market. And in the era of smartphone, technologies change very rapidly as well as the customer preferences. And the following shows the market share wise breakup for the major brands: A current report on the ranking of smartphones as per the brand preferences reviles that Apple stands out as most preferred brand for smartphones followed by Samsung and Nokia.
Motorola is the number eight in the brand preference list. Once pioneer and market leader of mobile phones, Motorola is way behind its competitors to attract the tech savvy customers.
The following figure shows the perceptual map by June for the global smart phone brands: We can clear observe that Motorola is catering to the mass market and the durability is unquestionable but it lacks the feature end as well as style and design to attract the youth.
Whereas Sony, Nokia and Apple phones are more stylish and trendy and the market leader Samsung is highly equipped with many features. The following shows the funnel for consumer decision journey for any product.
It all started with customers awareness set of brand, followed by Familiarity set of brands, then the consideration set and purchase set.
Finally the consumer moves to loyalty. If we follow the above funnel method for any budget smartphone buying, then a hypothetical funnel may look like as given below: Moving along the funnel, the purchase set contains three brands: Nokia, Samsung and Motorola.
The customers always consider any brand in their purchase set when they have a clear and strong imagery for the brands. The new moto series of smartphones are launched in the later part of Motorola capitalized on the female audience quickly with this fad: Pink Razr from Motorola.
com Certain phones are contracted to specific carriers and can only be used with their cellular service. The iPhone is an example of such a complement.
Nov 14, · Brand Equity Study of Motorola worldwide Motorola was one of the leading mobile phone manufacturer. But due to lack of product innovation, continuous improvement, Motorola lost its significant market share.
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